I started Jeuneora in my thirties after experiencing the benefits of collagen firsthand. So I created the marine collagen formulation I couldn't find. What I built for me, others felt too.
Then came the sleepless nights. One in four women struggle with insomnia, and building a business, I was one of them. So I formulated Beauty Sleep. We've now helped deliver over two million better nights of sleep.
When perimenopause arrived, the mood shifts, the cravings, the days that didn't feel like mine, I made Hormone Hero. I wasn't going to wait for someone else to solve it.
The skincare followed the same path. I wanted products that delivered real results and were an enjoyable ritual to look forward to. A range designed to support how skin actually changes through different life stages.
In a decade of doing this, the wellness industry has constantly changed. We stay close to the science and update our formulations when the evidence demands it. The real test isn't trends though, it's the customers who've been with us since day one, still reaching for the same products as they move through different stages of life. That's what formulating for real life looks like.